Unlock behavioral insights and personalize your customer experience
Create a 360 degree view of your customers
Pull together transactional, behavioral, and observational data from both internal and external data sources, including social media, to provide a holistic view of your customers. Discover insights and personalize your customer experience with the help of Customer Insights.
Catapult’s Dynamics team describe how Customer Insights can pull together data from both internal and external data sources, including social media, to provide a holistic view of your customers. Learn to discover insights and leverage AI and Machine Learning to personalize your customer experience.
What is Customer Insights?
Dynamics 365 Customer Insights is a customer data platform that collects data from disconnected sources, unifies them, and visualizes insights to help you understand your customers better and their interactions with your brand.
In many companies, customer data is scattered between different sources. You might have a CRM system, a web analytics platform, an email marketing automation solution, and a customer rewards program – each managed by software from different vendors. That’s not to mention other ways your customers interact with your business, like social media, in-store visits, online reviews, and much more.
What if you could consolidate these systems and truly see every touch-point between your brand and a customer?
Dynamics 365 for Customer Insights can.
Benefits for Service, Sales and Marketing
Customer Insights helps departments improve the customer experience by unifying the platforms of lead generation, marketing campaigns, website, content, recommendations, next best action, omni-channel support and cross-sell/upsell opportunities all in ONE place. Enrich your customer’s profiles, get real-time insights and take action with personalized experiences to help develop a quicker sales cycle.
Why Should I Start Using Customer Insights?
Customer expectations are growing and today’s customer service experiences are falling short.
of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.
of buyers want brands to get to know them and understand when to approach them and when not to.
of customers are frustrated by inconsistent experiences across channels.
of customers stopped doing business with at least one company last year because of poor customer experience.
25+ Years Supporting Customers with Thousands of Client Successes