AUSTIN, TexasNov 20, 2018 /PRNewswire/ — David Fuess, CEO of Catapult, a digital solutions and services firm, has released Why they Buy: A Bulletproof Method to Closing Any Sale. The book, which describes the sales methods Fuess developed over nearly 30 years in the professional services industry, is currently the #1 new release on in two Kindle eBook categories.

Why They Buy is a sales handbook which outlines how to develop trust with prospects in the new digital world. Fuess builds on classic, scientific sales methodologies to improve sales success by honing an artistic sales approach. Fuess wrote the book after realizing that “sales is not a craft taught in today’s school systems, yet it is one of the most important functions in a business. Often, college graduates do not appreciate the value of sales roles, but every CEO understands that skilled sellers are vital to their company. I wrote this book in hopes of bridging this gap and attempting to help sales gain the respect it deserves as a profession.”

Several experienced leaders have reviewed the book, including Gavriella Schuster, Microsoft’s CVP, One Commercial Partner, “A great read for anyone looking to figure out how to lead an organization and empower your teams.”  Tom Fedro, President and CEO, Paragon Software Group said, “What a great perspective on complex, multi-level, B2B Selling! David’s approach with the Fuess Method in Why They Buy really hits the mark.  It’s a comprehensive approach to building trust and delivering value.”

Fuess has been CEO of Catapult Systems for five years, leading through an acquisition and global expansion. During his tenure, the company upended the services industry by creating “solutions as a service,” suites of IP-led services that help customers embrace digital transformation. He was also recently featured as a contributor to Supreme Leadership by best-selling author Alinka Rutkowska.