In this article, they detail 6 dos and don’ts when it comes to Social Media. They are very astute observations that most organizations do not adhere to. The big one is the concept of a conversation. Social Media is meant not as a 1-way communications channel. It’s mean to facilitate a conversation and help you, as a business, shape the conversation. It can be a powerful tool if managed properly.
Here are the main points:
- Don’t spend all of your time promoting your business. (I would also add don’t just send links to content or job postings).
- Don’t try to do it all
- Create a conversation. Don’t create noise.
- Build a network based on quality, not quantity
- Prepare for success
- Understand that an investment in social media is an investment in time.
Follow these simple rules and your Social Media ROI is sure to increase.