Good sales staff for consulting and services firms are hard to find. These great sales people are always working to strike the balance between knowing enough about the services, and in our case, the Microsoft products to talk intelligibly, but at the same time, not be overwhelmed in studying details and product nuances so that they are distracted from selling.

Bruno and Joey’s "Drive Business Performance, Enabling a Culture of Intelligent Execution" is a great aide for business intelligence consultants looking to help their sales leads to understand the BI thought process and lift the talk away from fancy Excel charting and into true performance management.

While this book may be a bit of a slow read for someone mainly focused on technology implementation, I still recommend it. As consultants, we still need to bring our clients along with our solutions, and this primer can help with those talking points around people and organization, not just the tools.