Microsoft Names Catapult Systems U.S. Systems Integrator Marketing Partner of the Year

(AUSTIN Texas, July 20, 2010) – Catapult Systems, a leading Microsoft IT consulting firm, announced today they were honored at last week’s Microsoft Worldwide Partner Conference (WPC) with the Windows 7 U.S. Systems Integrator (SI) Marketing Partner of the Year award. This award recognizes Microsoft partners who demonstrate significant results in developing event campaigns, driving demand and accomplishing ROI.

“It is a pleasure to recognize Catapult with the Windows 7 U.S. SI Marketing Partner of the Year award – it’s well deserved,” said Jane Boulware, Microsoft General Manager, U.S. Business Marketing Organization Windows Client. “Catapult’s marketing campaign to promote Windows 7 was very effective, bringing success to their organization as well as Microsoft.  We appreciate and rely upon the efforts of stellar Microsoft partners like Catapult.”

The marketing excellence award was based on a full-touch branded campaign Catapult developed to promote and educate people on Microsoft’s Windows 7 and its capabilities. Catapult used conventional direct and e-mail marketing to promote in-person events and webcasts, but also put into place a comprehensive social media marketing campaign leveraging Catapult employee participation and promotion on  LinkedIn, Twitter, Facebook and blogs. This word-of-mouth marketing significantly drove attendance numbers and overall interest, culminating in the creation of a Windows 7 sales pipeline of more than $5,000,000.00.

This award continues Catapult’s rich tradition of being recognized as a stellar Microsoft partner. Catapult was also honored at WPC last week as the South East Regional Partner of the Year, while earlier this year Catapult received Microsoft awards for Partnering to Succeed, Teamwork, and Marketing Excellence. Last year at WPC Catapult won the elite Microsoft Worldwide Partner of the Year award for Custom Development Solutions, Web Development.