Hampered by their inability to reach associates across the organization through one “common platform,” Alliance Data's corporate communications department decided a new approach was in order. Karen Smith, Senior Director of Internal Communications summarized, “When we initially considered this project our corporate communications and marketing departments had just gone through a restructuring that basically cut our staff in half. We needed a tool that could help us do more with less, but a 'one size fits all' approach wasn't going to work.”
With that in mind, Alliance Data partnered with Catapult Systems to design and develop “Inview,” an intranet site that could meet the individual needs of each LOB, as well as corporate communications.