Zone Cuisine prepares and delivers fresh meals that are compliant with the Zone Diet. Starting out in 2003, the founders of Zone Cuisine sought a “backbone” information system that would allow them to centrally store information on customers, meals, inventory, delivery schedules, transportation, and more.

Teaming up with Microsoft® Gold Certified Partner Catapult Systems, Zone Cuisine selected Microsoft CRM, a full-featured customer relationship management system that Catapult customized for Zone Cuisine.

The fast (four-month) customization effort helped the founders launch the business quickly, and they’ve been impressed with how easy it is to mold Microsoft CRM to the business. Daily Microsoft CRM reports help managers make better decisions about menus, marketing, and future growth, and the detailed customer information helps deepen customer relationships.