One way AMD exercises its commitment to innovation and customer value is by maintaining a comprehensive Web presence that includes enterprise Web sites, intranets, extranets, and collaboration portals. The corporate Web site, AMD.com, is a truly global Web site, published in 13 languages, on sites for 13 regions around the world.

In 2006, AMD acquired ATI Technologies, producer of the ATI Radeon™ graphics cards, highly acclaimed graphics processors for high-definition gaming, workstations, desktops, and mobile platforms. Because AMD had to incorporate ATI users, content, and Web services into AMD.com, it anticipated a high volume of user activity—10 million unique visitors and 5.7 million downloads a month, almost two downloads per second. AMD needed to replace its existing Web content management system, while at the same time updating AMD.com to integrate the ATI acquisition and upgrading search and collaboration technologies in its other Web assets. The new solution had to be able to scale to a very high volume and support many regional Web sites in various languages. Most of all, AMD wanted to put Web content management power into the hands of the users creating the content.

"We needed to add speed, agility, and control to content management, from the design phase all the way to publishing," says Gil Canare, Global Online Infrastructure Manager for Global Internet Marketing at AMD. "We knew we had to empower business users themselves to manage content, presentation, and workflow in our Web assets."

Dedicated to innovation and user value, AMD also wanted a solution that would support advanced Web features, while providing users with familiar tools. To help meet the needs of its global customers, the company was looking for ways to duplicate variations of corporate content for regional Web sites and manage region-specific content. Finally, AMD wanted to establish a single enterprisewide environment for its internal intranets, collaboration sites, business-to-business extranet portals, and enterprise Internet site.

At the same time that the company was evaluating new technologies for managing its internal intranets, it also urgently needed to develop an intranet site to support the integration of AMD and ATI. In 2006, AMD began evaluating whether it could develop and manage the AMD/ATI integration intranet using Microsoft® Office SharePoint® Server 2007. During that evaluation, AMD saw the potential for Office SharePoint Server 2007 to manage Web content on its enterprise Internet site. Impressed by the capabilities it found in the Microsoft solution, the company made a decision to migrate AMD.com to Office SharePoint Server 2007.